Brand System · DARK v2Spectral / Category-Native · Rev 2.0

Rite
Protocols

System B — Spectral

The category-native play. Near-black, heavy grotesk, electric blue, signal teal, and an iridescent sheen — the language of the new peptide wave. Same strict research-use discipline underneath. Clear glass, labeled post-fill.

01
Positioning & thesis

Looks like the wave. Behaves like a lab.

This system borrows the visual energy of the optimization brands — high contrast, spectral color, technical reticles — but every word stays research-use-only. The separation now comes from the records discipline, not the palette.

Personality
  • The instrument with a pulse — exact, charged, current.
  • Confident, fast, technical.
  • Color is energy; documentation is the anchor.
Voice
  • Terse, declarative, data-forward.
  • No claims — describe the molecule, never a feeling.
  • Lot codes and source-backed specifications are the swagger.
Where it competes
  • Looks native next to Enhanced & Noho.
  • Built to screenshot for paid social.
  • Trade-off: crowded lane — win on records + product.
Words to use
research use onlyRUOidentityspecificationlot / batchsource reportsource methodcharacterizationreference standard
Never (the look pulls you here)
consumer-result languagepersonal optimization promiseseffect-led positioningpreparation guidancetimeline expectationsprogram cadencesupply-duration framing
02
Color

Black, electric blue, signal teal, spectrum.

A charged palette: near-black ground, vivid electric blue as the primary action color, signal teal for confirm/value, and a controlled iridescent gradient as the brand's spectral device.

Ink Black
#070809
Page background. The whole brand sits on it.
Carbon
#0D0F14
Cards, surfaces, nav.
Electric Blue
#3742FF
Primary action — CTAs, selected, links, compound name.
Signal Teal
#2DE6A8
Value / confirm — savings, ticks, source report, status dots.
Spectral
gradient
Iridescent hero glow, vial base, logo plate. Sparingly.
White
#F4F6FB
Headlines, primary text, label print.
Mute Gray
#8A91A2
Muted text, captions, mono labels.
Hairline
#1B1E27
Borders, dividers, grid.
Ratio & restraint

~80% black/carbon · ~10% white type · ~7% blue + teal · ~3% spectral. Blue and teal do all the pointing; the iridescent gradient is a rare hero accent, never a background you read text on. Color earns its energy by being outnumbered.

03
Typography

Heavy grotesk. Clean text. Lab mono.

Big black uppercase headlines carry the energy; mono keeps the data credible.

Display
ARCHIVO

Headlines + brand, weight 800–900, uppercase, tight. Alts: Aktiv Grotesk, Neue Haas Display, Söhne.

Text / UI
Hanken Grotesk

Body, captions, longform. Alt: Inter, Suisse Int'l.

Technical
IBM Plex Mono

SKU, lot, source report, units, eyebrows.

+
Reference standard · Lot pending
Documented
to the lot.
Identity · Specification · Provenance

Characterized only when source-backed documentation is available and tied to retrievable lot records. Sold for laboratory research use only.

SKU RP-SAMPLE · REPORT PENDING · QTY 10 mg · STORE −20 °C
RoleFaceSize / lineStyling
H1Archivo 90048–112 / .92UPPER −.02em white
H2Archivo 60022–28 / 1.1UPPER blue/white
EyebrowIBM Plex Mono11 / 1.4+.22em UPPER teal
BodyHanken 40016–17 / 1.62gray-bright
MetadataIBM Plex Mono12–14+.04em SKU/lot
04
Iconography

Thin-line technical marks.

A set of fine-stroke line icons — concentric, orbital, radiant, waveform — plus the reticle and crosshair motifs that thread through the system. Stroke in white, blue, or teal; never filled.

Concentric
Orbit
Radiant
Waveform
Reticle
Lattice
05
Logo

Heavy mark, monogram, spectral plate.

Same calibration reticle for continuity; on dark it can sit on a faint spectral plate or carry a blue glow.

Rite ProtocolsResearch · Grade

Primary — Archivo black, white on ink, teal descriptor.

Rite ProtocolsResearch · Grade

Spectral plate — hero / packaging accent.

R.P

Monogram — app icon, cap top, social.

06
Vial & label

Clear glass. Iridescent base. Blue compound.

Clear glass, labeled post-fill — but the lower glass carries a controlled iridescent sheen and the compound name prints electric blue, echoing the category's hero look while the band stays research-use.

++
REF · STD+RUO
SEMA
Reference Standard
SKURP-SAMPLEQTY10 mgREPORTPendingLOTLOT-PENDINGSTORE−20°C
Research use only · laboratory research material only

Iridescent base + blue compound name on clear glass — category-native, still RUO.

Label spec (applied)
  • Material: clear or charcoal pressure-sensitive film, applied post-fill.
  • Print: white technical text + electric-blue compound name + one teal hairline. 3–4 color run.
  • Placement: centered band; iridescent glass + liquid visible below.
  • Block order: REF·STD / RUO split → compound (blue) → SKU · qty · source report · lot · storage → RUO line.
  • Trim: 40 × 55 mm wrap, 3 mm bleed — same dieline as the production label.
07
Ecommerce & UI

Black canvas, blue actions, teal value.

The clinic-style product page — heavy hero, spectral glow, selectable tiles — rebuilt for research supply: tiers are quantity / kit, never supply-duration framing, and there is no claims copy.

Rite Protocols
  • Catalog
  • Quality
  • Documentation
  • Account
+ Reference standards · Lot-traced

Documented
to the lot.

Research-use-only compounds with identity and source-report records shown when source-backed records are available.

Quantity / kit selector — RUO-safe pattern
Single vial · 10 mg
$—.—
3-vial kit
Save 12% / vial
$—.—
$—.—
6-vial kit Best value
Save 22% / vial
$—.—
$—.—
Add to order
Sold supplied as laboratory research material only.
Source report pending Lot pending source method pending RUO
Buttons

Electric-blue solid primary with glow, ghost secondary. One glowing CTA per view.

Selected / value states
  • Selection = blue border + glow; the radio fills teal.
  • Savings and "best value" always teal.
  • No countdown timers, no "X people bought" pressure.
08
Imagery

Clear glass, black void, spectral base.

Photoreal clear glass on near-black with cool rim light and a controlled iridescent sheen on the lower glass. Reticles and "+" marks float around — never on — the product. No bodies, no outcomes.

Hero vial shot — spectral
Photorealistic studio product shot of a single clear borosilicate glass research vial, aluminium crimp cap, on a glossy near-black (#070809) surface with soft reflection. Cool rim light, a controlled holographic / oil-slick iridescence (cyan–magenta–violet) refracting through the lower third of the glass and liquid, the compound name printed in vivid electric blue on a slim dark label band with white monospace microtype. Thin dashed reticle circle and small "+" crosshairs faintly behind the vial. Realistic glass refraction, clean specular highlight crossing the label. 100mm macro, f/5.6, high contrast, premium-technical, no props.
Avoid: brushed-metal/chrome bottle body, gym or body imagery, clinical-device props, text overlay on the glass, cartoon, washed-out neon haze covering the label.
Grid still life — spectral
Photoreal top-down on glossy black: a monospace source report, one clear vial with iridescent base, a thin steel ruler, faint electric-blue grid lines and teal tick marks. Engineered, audited, high-contrast feel. 35mm, f/9, low key.
Avoid: warm grade, lifestyle hands, fake graph spikes, rainbow overload, medical blue wash.
09
Rules & compliance

The closer it looks, the harder the line.

This palette now reads almost exactly like the prescription brands. The visual proximity is the point — and the danger. Wear the look; never borrow the claims.

Do

  • Put the energy in color, type, and contrast.
  • Lead with source reports, lot, method, and source-backed specifications.
  • Use blue for action, teal for value, spectral for hero only.
  • Reticle / "+" motifs around product, never on it.

Don't

  • Borrow consumer-effect language from optimization brands.
  • Use supply-duration, application-instruction, or personal-protocol framing.
  • Show clinic scenes, bodies, or staged timeline results.
  • Bury the label under the iridescent haze.

RUO guardrails — non-negotiable for the spectral system

  • Prescription/clinic brands can use personal-result language because a clinician stands behind it. Rite Protocols is research-use-only. The visual polish may be premium; the language must stay laboratory-record focused.
  • Avoid medical, disease, composition-outcome, endocrine, rest-state, cognition, appearance, or capability-improvement claims — explicit or implied — including imagery, captions, and alt text.
  • Tiers are quantity / kit only. Avoid supply-duration framing, preparation guidance, timeline expectations, before/after framing, or result testimonials.
  • Describe the molecule: identity, specification, method, lot, storage, provenance.
  • RUO statement on every label, footer, PDP, and at checkout (with acknowledgment).
  • Creative direction, not legal advice — counsel must review claims and labeling before launch.